Last Updated : 11 December 2024
Introduction
At Creative Virtual, we are committed to providing a secure, transparent, and ethical use of Artificial Intelligence (AI) technologies on our website. This AI policy explains how we may use AI, how we protect your data, and how we ensure fairness and accountability in our AI-driven services.
- Use of AI on Our Website
We use AI technologies to enhance your experience on our website. Some areas where AI may be used include:
- Personalised Content: To offer personalised recommendations based on your interactions with our website.
- Chatbots: For customer service inquiries, AI-powered chatbots may be used to provide immediate support.
- Data Analytics: AI tools may be employed to analyse website usage patterns to help us improve our services.
2. Data Privacy and Protection
Your privacy is important to us. Any personal data processed by AI systems on our website is handled in compliance with applicable data protection laws, such as GDPR. We only use data that you have consented to share, and we never sell or misuse your personal information. Our AI systems are designed with security measures to protect against unauthorised access and data breaches.
3. Ethical AI Use
We are committed to the ethical use of AI. We take steps to minimise bias in our algorithms and ensure that AI-driven decisions are fair and do not result in discrimination. Our AI systems are regularly reviewed and tested to ensure fairness and accuracy.
4. Human Oversight
While we use AI to enhance services, any significant decisions that impact users are overseen by our team. This includes any AI-generated outcomes related to personalised content, product suggestions, or customer service. We ensure that human intervention is available when needed.
5. Accountability and Transparency
We believe in transparency regarding the use of AI. If you have any questions or concerns about how AI impacts your experience or your data, please contact us at [email protected]. We also provide you with options to control the use of AI-powered features, including opting out where applicable.
6. Continuous Improvement
As AI technologies evolve, we are committed to continually improving our systems. Any updates or changes to this AI policy will be reflected on this page. We encourage you to review this policy regularly.
Contact Us
If you have any questions or would like more information about our AI policy, please contact us at [email protected]
