There’s lots of talk about the future of search. However, bringing AI capability to an organisation’s ‘search’ functionality, either on their website or internally, to better serve customers and employees doesn’t have to be the ‘future’. Today, organisations can use AI to power search and do so in a way that meets the risk, compliance and governance protocols and policies of that organisation. Often, users are faced with a long list of links, that may or may not meet the specificity of their search, the use of AI can fine tune and significantly improve the quality of links presented to the user. 

For some organisations, particularly in highly regulated industries such as financial services, progressing to full adoption of generative AI to answer user queries, creates too great a risk, with potential financial and reputational implications. However, customers are wanting a better search experience when visiting websites to find answers and information. By using conversational AI within a company’s search functionality, a company can improve the search experience, and remain confident that the answers returned are accurate, because they will be directly from the brand’s content library. 

Creative Virtual is helping many organisations, particularly financial services organisations, to take advantage of AI to create better customer and employee experiences, without adding reputational or financial jeopardy. Using Creative Virtual’s V-Studio platform, organisations have multiple options with regards to how they wish to adopt AI within specific tasks. 

For example, when looking to leverage AI for search, a company can decide from 3 options in terms of how to curate the best responses: the generative AI function, conversational AI search function, or FAQ function. This ensures the company retains control over the responses provided, reap the benefits of AI in terms of speed and efficiency, and importantly deliver a much better user experience. When using the conversational AI search function users will be presented with only the most accurate and appropriate links and not a long list that overwhelms the user.  

Adopting AI doesn’t have to be a case of full throttle to generative AI and loss of control over your brand and reputation. Creative Virtual provides the functionality within its V-Studio platform for conversational AI to transform businesses at a pace and extent that aligns to their risk profile and legal obligations. V-Studio creates the stepping stones for an organisation’s individual AI journey.