At the end of March, Creative Virtual APAC joined industry leaders, award-winning CX professionals, and innovators at CX Showcase 2025. The event, hosted by our partner Customer Science Group, is Australia’s leading Customer Experience & Service Innovation Event. Creative Virtual proudly sponsored and actively participated in discussions on AI and future CX strategies during the day long CX Showcase 2025 event held in Sydney.
Hot topics of the day included:
- The embrace of AI and its transformative impact– the good, bad and ugly.
- Businesses of all sizes and across all sectors increasingly leveraging more sophisticated AI-driven solutions to enhance customer interactions and improve the employee experience.
- Intelligent chatbots and virtual assistants providing the instant, personalised support that customers and employees expect.
- AI-powered analytics to help teams make data-driven decisions.
- Conversational AI technology reshaping how organisations operate and interact.
From the many discussions our team had with industry leaders, innovators and customers at CX Showcase 2025 it is evident that AI is much more than a tool for efficiency; it’s a game-changer in creating more meaningful and seamless experiences for both customers and employees alike. And these experiences, which impact reputation, are an important catalyst for financial health.
